Networking Online - for Better or Worse
October 25th, 2008Recently, I had a couple experiences that made see the good and bad uses of networking online.
The Good: I received an invitation from a woman via email to connect on a networking site that is strictly for people in business. We emailed back and forth a couple times, mentioning some of our newly discovered similarities. This person seemed warm, open and genuinely interested. I visited her website, she visited mine. When mention of her company’s opportunity gently came up, I gave my regrets and we moved on. Several emails later, we are still networking, sharing information, supporting and promoting one another. She has a valuable service and her intention behind her business is a great one: to be a resource for people and to help them grow their businesses. I find myself willing to stay open to what she has to offer, though the opportunity is not right for me at this time.
The Bad: A second email invitation arrived from another strictly business online networking site. The woman who sent it was part of a network marketing company to which I used to belong (past businesses are listed on this networking site – I had it listed there with my start and end dates). She was very enthusiastic about the company and product line in her email and asked questions related to my being in the business.
I replied saying that I had happily been a part of the company for three years but was no longer able to use one of the major product lines and therefore was unable to keep up my distributorship. I told her that I still had immense respect for the company – both product-wise and in terms of their compensation plan. I truly had no regrets about being part of that company and really had learned a lot from the experience. And of course, I wished her much success.
When I received a lengthy reply from her, I had to shake my head…I was a bit confused! Obviously, when I said that I no longer was with the company, her zeal for her business overtook her ability to hear what I had to say. At that moment, I became a prospect and not a networking connection.
The first clue that she hadn’t been “listening” came when she said that I probably had just tried the products for a couple months then gave up because I didn’t get immediate results (I had said three years). Then there were hyperlinks, testimonials, facts, more urgings to look at the product and company…all in a big, loud color font. She then asked me to reply as to what my experience had been because she was truly interested, not understanding why someone would actually stop using the products.
Now I was intrigued!! Though no explanation was owed, I replied only because I was truly curious as to what her reaction would be if I told her the valid reasons and shared a little about what a difficult decision it was leaving the company. Her response was quite short and there was no comment at all on what I shared, just basically: Gee, you’re the only person I know that this has happened to. But, in all fairness, she did wish me much success in my new business.
So what was the lesson I learned from these two networking experiences?
- Always listen to the other person (whether a networking contact or your client/customer) and pay attention to details.
- If we come from “How can I help you?” or “How can I be of service?” then we can never lose.
- Whether in networking or in sales, it’s always about the other person.
- Everyone wants to walk away from an experience feeling like they gained, not like they lost (Wallace Wattles called this “The Impression of Increase” in The Science of Getting Rich).
- No matter how enthusiastic we are about our product or service and no matter how much we want to “help”, if we come on too strong, it’s going to be a bit like the analogy of trying to take a drink from a fire hose. Your contact (or customer) will get overwhelmed by the experience and get very little out of it.
Kate Sanner
Vivacity
http://vivacitynow.com