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• A Jumping-Off Point – This month: “Got Leverage?”
• VIVACITY Events and Products and Recomended Resources
• Great News
• Other Women Led Businesses and Networking Events/Resources of Distinction
• Our Advertisers

Got Leverage?

"Give me a place to stand on, and I will move the Earth.”

Archimedes, regarded as the first mathematical physicist, was not the inventor of the lever but was the first to provide an explanation of the principles involved in it. His Law of the Lever states: Magnitudes are in equilibrium at distances reciprocally proportional to their weights. In simpler terms, Archimedes stated that by applying a lever, one could lift the heaviest of weights by applying even the weakest of forces.  His work on levers caused him to remark: “Give me a place to stand on, and I will move the Earth."

Getting ourselves, our businesses or our careers to the next level - no matter what our starting point – takes effort.  We can achieve this goal with less time and less effort by using the power of leverage.  Think of your goal as the “heavy object”, yourself as the fulcrum and any of the following suggestions as the lever.

If you are starting out or starting over, here are three of the best ways to leverage your time and resources:

1. Get a coach or mentor to help you:
   
   • discover your strengths and talents
     
   • formulate, strategize and develop a road map
     
   • get the ideas/dreams you hold in your mind out into the world
     
     
2. Network – remember last month’s “Jumping-Off Point” on "The Strength of Weak Ties”.  It’s not just who we know, but who they know – the well-known “Six Degrees of Separation”.  Build your network through: attending networking events, talking about your project or plans with as many people as you can, collecting business cards and then doing your follow up through emails or calls.
   
   
3. Create a team of trusted acquaintances and colleagues to help you brainstorm possibilities and set up an implementation plan. The team then supports you in taking action, follows up with you and “holds your feet to the fire”.

The levers of having a coach or mentor, networking and having a team that helps further your work are equally as important if you are already successful in your businesses or career. If you  have already arrived and are looking for ways to add to your income streams or expand products/services, here are some additional methods of leverage:

1. Take your existing products and services and add a component that creates passive or residual streams of income.  For example, you may host a live event or teleconference and produce a product or several products from it.  At the VivaNetworking Breakfasts or Special Events, speakers who choose to do so are recorded and both they and VIVACITY have a product to market. Another example would be developing an EZine that not only disseminates high quality information but also sells advertising, as well as your own products and services or those of others for which you are an affiliate.
   
   
2. Joint Ventures – “A joint venture is a business arrangement in which two or more parties undertake a specific economic activity together.”  Large and mid-size companies do it all the time.  So can the small business owner or solopreneur.  Team up with someone who has a complementary skill and offer a product or service together.  For example, Ann Squire of Conference Experts and I teamed up to offer an all day workshop - Computer Basics for Women – to VIVACITY participants at a special price.  VIVACITY has the mission of providing trainings and high quality informational products and services and Ann, who is a dynamic teacher, is passionate about helping women discover the power of technology.  It was a great win-win!  (Go to www.conferenceexperts.com to learn about Ann’s upcoming trainings.)
   
   Better yet…team up with the competition!  I recently listened to a recording of a teleconference by two well-known personalities in the EZine (email newsletter) business.  They were each teaching on their strategies to sell through online publications.  Through this endeavor, their already extensive individual contact lists grew and each had a new market for their product lines.
   
   
3. Affiliate Programs – “An affiliate program is essentially a revenue-sharing arrangement whereby you, the affiliate, receive payment from the owner of a product or service that you promote on their behalf.” (NxtFrontiers.com)  Affiliate programs help you market your products through other Internet based businesses who offer your products on their sites and receive commissions on sales.  The late Corey Rudl, Internet Marketing phenomenon, described affiliates as “a marching army of commissioned salespeople.”  What a great way to augment your marketing/advertising strategies!
   
   If you yourself have no back end product to sell on your site, becoming an affiliate for other companies’ products is a great way to generate a monthly revenue stream.  Probably the best known affiliate program around is Amazon.com, but here are countless other reputable programs.  I know of people who have no product of their own to sell yet receive a nice monthly income stream just by being affiliates.

When you have the opportunity, take some time to examine possible levers to apply to your business or career…any one of them can be the jumping-off point for your growth.

VIVACITY’s Affiliate Program is in the building stage and will be announced in the next several months.  In the meantime, VIVACITY offers this first phase:

REFER SOMEONE FOR VIVACITY'S INITIAL COACHING PACKAGE AND MAKE A $50.00 REFERRAL FEE*!  VIVACITY’s coaching package is guaranteed to help propel the client to the next level no matter the starting point.  For more information, contact Kate Sanner at kate@vivacitynow.com or call my toll free number 1.888.285.4038, Voice Mail #2.   (*The Referral Fee is paid to you when payment for the coaching package is received from the person you referred.)

VIVACITY EVENTS AND PRODUCTS

April 14, 2007

9:00 – 11:30 am

VivaNetworking Special Event

The Marchand Room of Kahler Hall, 5440 Old Tucker Row, Columbia, MD

Back by Popular Demand!! - John L. Herman, Jr.  Author of The Innkeeper Tales:  Modern-Day Canterbury Tales to Entertain, Enlighten& Empower.  Herman will be presenting on "Failure isn't Fatal...How to Fail Successfully": 3 Things you must do to succeed...and 3 things that almost always cause Failure"

EVERYONE WHO ATTENDS WILL RECEIVE A FREE COPY OF HIS NEW BOOK...”Hermanisms...Axioms for Business & Life”

If you missed Herman’s highly acclaimed presentation on “What Every Entrepreneur Needs to Know: Start Up Issues, Common Mistakes, Buy and Sell Advice & Time Management Ideas” at VIVACITY’s Special Networking Event on November 4, 2006 at Abacrombie Fine Food & Accommodations (Herman’s Inn and Restaurant), here’s your opportunity to hear this fabulous speaker in Columbia and to win a free autographed copy of his book, “The Innkeeper Tales”.

To hear a recording of Herman when he appeared on the Monday, February 19 Marc Steiner show on WYPR, click on the following link and go to the Monday, February 19 show in the 1-2:00 pm hour.  You'll see the "Listen" symbol after the description of the show, click on this to download or to listen to the podcast of the show. Go to: http://www.wypr.org/M_Steiner.html

For more information on Herman’s book, go to:  www.theinnkeepertales.com

And to learn more about Herman’s Inn and award-winning restaurant – Abacrombie Fine Food and Accommodations - go to www.abacrombie.net.

May19, 2007

9:00 – 11:30 am

VivaNetworking Breakfast for Women

Location: The Marchand Room of Kahler Hall, 5440 Old Tucker Row, Columbia, MD

Guest Speaker: Kristy Lindquist, Master Trainer and Businesswoman, presenting on “Having a BIG Vision That Can Change Your Life”

Do you want to know what is one of the single biggest complaints from small business owners, entrepreneurs, and investors? It is lack of clarity which leads to absolute inefficiency. T. Harv Eker, the #1 NY Times best selling author, has often said that “Most people don't get what they want because they don't KNOW WHAT THEY WANT!

Do you truly have clarity on what you want out of your life? Do you have a sizzling Vision Board on your wall that inspires you every day? Are you attracting what you want into your life? Come and find out Having a Big Vision can dramatically improve your business and life!

Kristy Lindquist is a District Manager Independent Consultant with Arbonne International, a part time real estate investor and a master trainer. She focuses her time on creating passive income streams while constantly honing her skills as a businesswoman.

Kristy has a Master of International Management (MIM) from Thunderbird (American Graduate School of International Management) as well as a BA in Business from the University of Colorado.   For eleven years, Kristy worked abroad in Germany and Thailand as an International Brand Manager for Procter & Gamble as well as an international marketing consultant. Upon moving back to the U.S., Kristy found her passion for entrepreneurship. Her gift is inspiring other people to get moving down that often “bumpy” road to long term wealth and success which requires a BIG VISION, clear goals, leadership and lastly, pig headed perseverance and discipline!

June 9, 2007

1:00 – 4:00 PM

VivaNetworking High Tea with a Panel of “Designing Women”

Speaking on “Adding Beauty to Our Lives to Enhance Well-Being”

To be held at a private residence in the Farside area of Ellicott City
Panel to include: Viviane, our hostess and the owner of “Boutique Viviane”, Monyka-Berrocosa-Marbach, the Founder of the Women’s Wine and Dine, Gina Garunkstis of GG Design Inspirations, Debra McHale of Interior Transformations and Teri Rizzutti of Rizzutti Fine Art.

$25.00 per person includes High Tea, speakers and networking opportunity.

SAVE THE DATE of July 14, 2007 for our final VivaNetworking Breakfast of the 2006-2007 season. We’ll be on hiatus for August and will return in September for a new season of Networking Events.

VIVACITY RECOMMENDED RESOURCES:

Do you know Alexandria Brown, a.k.a. "The EZine Queen"? Ali is one of my mentors and the person that I trust to give me the highest quality information and guidance on how to be successful in Internet Marketing.

Her NEW "Online Success Blueprint-in-a-Box" Is Almost SOLD OUT!
ONLY 7 COPIES LEFT!

This one-of-a-kind system gives you the 7 simple steps to transform your current business into an online money-machine, giving you tons of additional revenues and freeing up your time.

But don't take my word for it... check out the 35 real-life success stories from people just like you who are enjoying immense results and profits. It's all on the Blueprint Information Page at: http://www.mcssl.com/app/aftrack.asp?afid=540045

She's really shaking things up with the "big boys" of the Internet marketing world. Why? Because she's so open and honest about what WORKS (and what doesn't work) when it comes to using
email, the Internet, and information marketing to transform your business.

Instead of dangling exciting "magic pill" solutions in front of you, or selling "the next big thing", Ali tells it like it is. Especially at her SOLD OUT Online Success Blueprint Workshops,
the most recent of which was just 2 months ago in Los Angeles.

During the 3 full days, she shared her step-by-step, internet-based plan for dramatically increasing your business while working LESS.

The GOOD news is, after hours of editing, polishing, and coddling, the brand new 2007 Version of her "Online Success Blueprint-in-a-BOX" is finally READY!

It's the home version of the exact same program she taught LIVE a few months ago. You can see everything you get right now at http://www.mcssl.com/app/aftrack.asp?afid=540045

This is Ali's 2nd year of honing this program to perfection, and I can honestly and confidently tell you -- there is NOTHING else out there like this! Her program is honestly changing lives.

Listen, you'll want to jump on this FAST, because Ali is only releasing 147 copies of this version of the program. You'll have to see what I mean -- get the scoop, see all those success
stories, and reserve your copy NOW at http://www.mcssl.com/app/aftrack.asp?afid=540045

(And TURN UP YOUR SPEAKERS so you can hear Ali's personal message
to you.)

PS - When Ali released last year's version of this program, it sold out within WEEKS, so please don't delay…at least take a look at http://www.mcssl.com/app/aftrack.asp?afid=540045

The Net’s fastest, easiest, most economical way to create professional streaming audio clips for Websites and email broadcasts! Turn up your speakers and listen to my Audio Postcard to learn more: http://audiopostcard-006.com/Y.asp?8691079X1166

For more information from the creators of Audio Generator™ – Rick Raddatz, Armand Morin & Alex Mandossian - and to order, go to: http://members.audiogenerator.com/specialinfo.asp?x=750723

.

GREAT NEWS!!

I am so excited to share with you the news that Umar Hameed of Productivity Cubed will be offering a Certification Training in one of my favorite breakthrough systems - Neuro-Linguistic Programming (NLP). Umar was a Special Guest Speaker at the October 2006 VivaNetworking Breakfast for Women held at Clyde’s of Columbia. A CD recording of this event is available through VIVACITY. To order, call (1.888.285.4038) or email me (kate@vivacitynow.com). In the near future, you’ll be able to order this product online from the shopping cart on VIVACITY’s website. To learn more about NLP, listen to this podcast interview I did with Umar at: http://vivacitymedia.com/Podcasts/Umar%20Hameed.mp3.

OTHER OUTSTANDING BUSINESSES AND NETWORKING EVENTS/RESOURCES OF DISTINCTION

The Networking Necessity, written by the absolutely vivacious Stefanie Anders of Glass Jacobson, is now available online at:
http://www.eventsinyourarea.com/calendar/index.cfm?CFID=597996&CFTOKEN=82269778 by clicking on:

And while you’re on the www.eventsinyourarea.com site, check out this exciting new website designed for all businesses, organizations and community groups who want to advertise their events and activities to their employees, their members, general public, and business community.

Using eventsinyourarea.com you can post your upcoming events on one calendar that can be accessed by anyone using the internet.  Registered users can subscribe to specific event categories and schedule when and how they would like to be notified, which include via e-mail, RSS Feed, or customized E-Newsletter every time an event is posted, daily, weekly or once per month in their chosen geographic area.

Take advantage of this great way to publicize your events and activities by signing up today.  Simply visit www.eventsinyourarea.com and click on the “Post Events” link and select the “basic user” from the drop down box. This will allow you to sign up at NO CHARGE.

"Your local source for Fruitful Gifts, Office Snacks and Healthful Fund-raisers!"

Contact Dorothy Vitrano, "The Fruit Lady"

www.FruitionGifts.com  

800-481-FRUIT (3784)

Fruition is a gift sponsor for VIVACITY events. Their gift boxes are beautiful and are always so enthusiastically received by our attendees! – Kate

Our Advertisers

To learn more about our advertising rates, email kate@vivacitynow.com and the information will be sent to you by return email.

Thanks for reading VivaNews™!
- Kate